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Title : Micromax Appoints Anil Kapoor as Brand Ambassador
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Micromax Appoints Anil Kapoor as Brand Ambassador

Bollywood actor-producer Anil Kapoor has been roped in to endorse consumer electronics company Micromax Informatics to bolster its footprint.

Anil is proud to associate with the brand, which he feels is a "game changer" in its space.

"I am looking forward to having an amazing association with Micromax for the category," the actor said in a statement.

The 'jhakaas' actor has been chosen for his "rare blend of talent, versatility and class", said Rajesh Agarwal, Co-Founder, Micromax Informatics

The brand's Chief Marketing Officer Shubhajit Sen said that since the fan following of Anil -- "a perfect confluence of style and individuality" -- cuts across age brackets, nationally and internationally, his association will help strengthen the connect with consumers across demographics.

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