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Title : Tata Capital Launches Mobile App to Offer Personal Loans
link : Tata Capital Launches Mobile App to Offer Personal Loans

Tata Capital Launches Mobile App to Offer Personal Loans

Financial services company Tata Capital on Thursday March 23,2017  launched a mobile app to extend its personal loans offering to young and mobile savvy audience.

The app - 'myLoan' is a social profile based personal loan mobile application.

It will make a real-time assessment of the borrower's loan application through an algorithm, using a mix of
digital, social and financial data.

"Digital data allows for a more holistic picture of a customer than financial metrics. With the launch of the app, we aim to sustain our digital presence through new and unique application that uses financial and alternate information during the borrower's credit analysis," Tata Capital's chief operating officer (retail business and housing finance) Govind Sankaranarayanan told

The app allows users to link up their social media profiles and obtain a score which reflects their potential credit-worthiness.

"The app uses information such as location, utility bill payment history and social data like employment history and interests, obtained from Facebook and Linkedin.

These data points along with Cibil score is used to give user a score," Sankaranarayanan said.

The app offers personal loans up to a maximum of 15 lakh.

The company's COO (digital business) Veetika Deoras, said, "the app makes the loan application process seamless and uses multiple credit under-writing scorecards at the backend, suited to varied customers profiles.

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